what is video marketing and how it helps in sme

by | Feb 23, 2022 | digital marketing

You may have realized that more and more videos are posted by companies on social media platforms such Facebook and Instagram. Video production is not cheap and time-demanding, yet still gaining interests from marketers in different industries, especially small and medium enterprise (SME). According to a survey by wyzowl with 582 respondents in December 2021,  86% of businesses use video as a marketing tool. This has clearly shown the popularity of video marketing and the demand of photographer or videographer in Malaysia, and also Miri. So, what do you really understand about video marketing? In this article, we will explain what video marketing is and how it can help in businesses especially start-up companies and SME.



What Is Video Marketing In Digital Marketing?

Video marketing is the use of video in promoting your products and services that can increase engagement and interact with your audience on digital platforms. Video marketing is a powerful marketing campaign as you can publish it on multiple digital platforms including Youtube, Facebook, Twitter, Instagram and more. There are many types of video content you can produce, which are product showcase and demo video, customer testimonials video, teaser video, videographic, behind-the-scenes video, educational video and more. To get started of it, you may need a professional photographer, or maybe, just you!


Importance Of Video Marketing

The Best Way To Convey Products And Services

Video content is a great way for audiences to learn about a product or service and eventually helps in company’s exposure. Hence, SME and startup companies usually use video content to reach their audiences and to explain their new products and services. According to study, 94% of marketers say using video content has helped increase user understanding of a product or service. This can help target audiences to visualize and understand the products, further know how the product can help them. Hence, video marketing is an important step to nurture your potential buyers. 


Good Return Of Investment (ROI)

According to a study, 83%  of marketers say video gives them a good ROI. Even though video marketing is not the cheapest marketing strategy and time demanding, yet it shows good ROI to businesses. With the current technology, there are possibilities to produce quality video with the assistance of software such as VideoScribe (well fit for explanatory video). Besides, low budget video does not mean low quality video. Audiences value authenticity more than high cost video. As long as the video is authentic and the content is interesting, audiences will still be attracted to it. 


Great For Search Engine Optimization (SEO)

You will not believe that video helps in SEO until you know this statistic – You’re 53 times more likely to show up first on Google if you have a video embedded on your website. There is a reason behind this. Video helps to increase the time spent by your website visitors. Hence, longer exposure time can build trust and subsequently signal the search engine, Google, that the website is having high quality content. And hence, the higher chances that Google will rank your website to a higher position. Moreover, since Google owns Youtube, videos will be the three results of the search results when you Google for something. For example, when you search for “What is the importance of video marketing?”, the search result page always shows three of the related videos.


More Appeal To Mobile Users

Since the evolution of technology, the number of people who own at least a phone is booming. This has contributed to the trend of people who like to watch video using mobile phones instead of laptops. Statistics have shown 90% of consumers watch videos on their mobile. Also, mobile consumption was reported by Youtube to rise 100% every year. Along with this trend, you can reach more audiences when you produce video for your businesses whereas you are losing your potential customers if you don’t start video marketing now.


Variety Ways To Use Video

One of the best things about video marketing is that there are a variety of ways to use video. For example, Twitter has Periscope, Facebook introduced new features, which are 3600 Video, Live Video, and Lifestage, Instagram has launched 60-Second Videos & Instagram Stories. These are the proof that different social media platforms are encouraging the users to explore with video content. Hence, video marketers can produce different kinds of video according to their ease, audiences, and their products. And most importantly, they are not only limited to long and boring kinds of videos. In fact, fun and entertaining videos can encourage social shares and eventually lead to the website traffic increase.


In conclusion. video marketing is becoming a commonly used marketing strategy by marketers due to its popularity among the audience and the benefits provided. Video marketing is able to generate leads and sales, increase brand awareness and engage with audiences. Investment in video marketing is definitely a wise choice, especially for SME and start-up companies.


Horizn Digital offer over-the-top digital marketing services that will guarantee you the best ROI. Our professional team is always available to help with your needs, and we’ll never leave until every aspect of your brand has been improved!If you are looking for a digital marketer, a videographer or photographer in Miri for your company, feel free to contact us.



You will never know how many efforts every photographer or videographer in Miri had put in until you see this.


Salute To Our Photographer and Videographer in Miri!