Modern business relies heavily on digital marketing tools to connect with customers and promote products and services. However, there are many different types of digital marketing, each with its own advantages and disadvantages. It can be difficult to choose the right type of marketing for your business without a clear understanding of what each option entails. In this blog post, Horizn Digital will explore the most common types of digital marketing with you. Let’s get started!
Search Engine Optimization (SEO)
SEO is a process of improving website traffic’s quality and quantity on different search engines such as Google, Bing, Yahoo etc. By optimizing your website, you can rank higher in the search result page. With that, you can receive more free and organic traffic. There are several ways to optimise your website, which are to produce high quality contents, monitor site health and more. The major channels that will benefit using SEO are blogs and websites. There are different ways for SEO to work. These includes:
On Page SEO: Optimising the content of websites so that audiences can clearly understand what the website is. In a simple way, you can control the contents that appear on the site such as header tags, meta descriptions, URL, internal linking, content length, page loading speed etc and optimise them.
Off-Page SEO: This type of SEO describes all of the optimization activities that are not done by your owned website. Some of the examples of off page tactics are external linking, influencer marketing and frequent forum answering. These tactics are important as they help search engines to determine whether your website is reliable and trustworthy or not.
Technical SEO: Technical SEO is the optimising tactic from the backend of the website for crawling. This includes CSS file optimization, optimization and compression of images, 404 page optimization and structured data markup implementation. By optimizing the infrastructure of your website, your page load speed will be increased.
Social Media Marketing (SMM)
This type of digital marketing refers to the practice of marketing your brand and services using social media platforms to reach your audiences. This can help in generating traffic, building brand awareness and increasing sales. The social media platforms that are suitable for social media marketing are: Facebook, LinkedIn, Instagram, Twitter, Tik Tok and Pinterest. According to studies, Tik Tok users are mostly from China, whereas Twitter users are mostly from Western countries. Facebook is more popular among old age, while Instagram is more popular among youngsters. If you are managing Instagram and Facebook at the same time, you can easily connect Instagram to Facebook with several clicks. Just in case you don’t really know about this – you can easily schedule your Facebook page’s content and monitor the analytics using Facebook Business Suite.
Content marketing is a type of marketing that involves the creation and sharing of online assets to build brand awareness and generate audiences’ interests. Some of the commonly used content assets are:
Blog posts: By publishing quality articles on company blog, it helps you to get more organic search traffic, get discovered and potentially convert your readers to clients. Besides, articles that can meet readers’ expectations will demonstrate your company’s expertise in the industry.
Videos: Recently, video is getting more popular in content marketing especially 15 seconds to 30 seconds short video. This type of visual content helps your audiences to visualize the message and concept you wanted to convey. Other than that, short videos are able to gain more interest from audiences and eventually contribute to organic traffic.
eBooks: eBook is another type of long form content that can build the reputation of your company online. Other than that, eBook has very high perceived value to marketers as it allows audiences to download the ebook in exchange for their information.
Pay Per Click (PPC)
PPC is a type of digital marketing that drives traffic to your website using advertisement. You will be charged only when your ad is clicked. Basically, you are buying the traffic instead of earning it organically. Google Ads is one of the popular types of PPC. When someone searches on the keywords that are related to your ads, your ads will be displayed on the top slots of the search engine result page (SERP). For example, if you bid on the keyword “digital marketing”, your ad will probably appear on the higher spot on SERP when someone is searching for it.
Everytime people click on it, the ad will send them to your website and that is the time you will be charged for a small fee. Other than Google, you can also use PPC on other channel such as:
Paid Ads on Facebook: You can pay according to your budget to customize different visual contents such as slideshow, image, carousel etc. Facebook will display your ads according to your selected audiences.
Instagram Ads Campaign: Similar to Facebook setting, Instagram ads appeared throughout the apps which are stories, feeds, explore and more.
This type of performance-based advertising is commonly used by e-commerce. Affiliate marketing refers to the process of an affiliate receiving commissions when someone buys others’ products or services from the affiliate. Basically, there are three parties that are involved in this marketing, which are seller, affiliate, and consumer. Affiliate marketing channels include: posting affiliate links in different social media accounts such as Facebook and Instagram and through Youtube Partner Program.
As you can see there are a wide variety of digital marketing strategies that all have something to offer your business. Whether it’s SEO, SSM or PPC, the right strategy will depend on what you want to accomplish and how much time and money you’re willing to invest in doing so. If any of these types of digital marketing sound interesting or intriguing please contact us for more information about them!