In Sarawak, Malaysia
Creative, FLIM, Social Media
THE CHALLENGE
During our initial meeting, we realized they have a strong offline presence in Sarawak, especially in Miri, but Minimal online presence, Thus, we created a branding campaign to spark SOP Foods’ initial engagement with the public throughout Sarawak.
OUR APPROACH
To effectively tackle the local market, we engaged local influencers and artists to create a short film titled “Unconditional Love”
This campaign Aims to target Sarawakians on Facebook to relate SOP Food to the daily struggles of mother and daughter.
