In Sarawak, Malaysia

Creative, FLIM, Social Media

THE CHALLENGE

During our initial meeting, we realized they have a strong offline presence in Sarawak, especially in Miri, but Minimal online presence, Thus, we created a branding campaign to spark SOP Foods’ initial engagement with the public throughout Sarawak. 

OUR APPROACH

To effectively tackle the local market, we engaged local influencers and artists to create a short film titled “Unconditional Love”

This campaign Aims to target Sarawakians on Facebook  to relate  SOP Food to the daily struggles of mother and daughter.   

THE RESULT

123,514
People Reached Across Sarawak

16%
Higher Views than Industry Average