In Sarawak, Malaysia
Des Optics takes pride in their customer service and their wide selection of clinical optical tests. However, these services was not translated quite clearly to the public (especially the Gen Y and Gen Z).
That is why we decided to leverage the power of influencers by inviting them over to experience their services and also share their experiences to their audience.
We also segmented the influencers & microinfluencers that was invited so we can reach a wider spectrum of audience
This campaign Aims to target Sarawakians on Facebook to relate SOP Food to the daily struggles of mother and daughter.
Gen Y & Gen Z total Instagram story views generated by Influencers
Influencers and Micro-influencers with different ethnic background and niche participated