In Sarawak, Malaysia

Influencer Campaign

THE CHALLENGE

Des Optics takes pride in their customer service and their wide selection of clinical optical tests. However, these services was not translated quite clearly to the public (especially the Gen Y and Gen Z).

OUR APPROACH

That is why we decided to leverage the power of influencers by inviting them over to experience their services and also share their experiences to their audience.

We also segmented the influencers & microinfluencers that was invited so we can reach a wider spectrum of audience

This campaign Aims to target Sarawakians on Facebook to relate SOP Food to the daily struggles of mother and daughter.

In Sarawak, Malaysia

THE CHALLENGE

OUR APPROACH

That is why we decided to leverage the power of influencers by inviting them over to experience their services and also share their experiences to their audience.

We also segmented the influencers & microinfluencers that was invited so we can reach a wider spectrum of audience

THE RESULTS

16,779

Gen Y & Gen Z total Instagram story views generated by Influencers

21

Influencers and Micro-influencers with different ethnic background and niche participated